Sector is expected to close the year high, driven by orders for non-durable and lower average ticket goods.
Brazilian e-commerce earned R$26.4 billion in the first half of 2019 and grew 12% compared to the same period of the previous year, when it recorded revenues of R$23.6 billion.
According to a survey by Ebit-Nielsen, the number of orders increased by 20%, from 54.4 to 65.2 million purchases, and new entrants registered: 18% of consumers had their first online shopping experience.
This period also confirms the consolidation of e-commerce as a sales channel in seasonal events such as Carnival, Mother’s Day and Valentine’s Day. On the other hand, even presenting a positive scenario in the semester, there was a 7% drop in the average ticket, reducing from R$433 to R$404.
Considering obstacles such as the revision of GDP, uncertainties generated by economic instability and unemployment, which remains high, the second half is expected to be better than the first and 2019 to close with sales of R$59.8 billion, expanding 12 % compared to the R $ 53.2 billion registered in 2018.
Orders should also continue to grow, reaching the 144 million mark, up 18% from the previous period. However, the average ticket is expected to drop by 4%.
“We have observed Brazil’s permanence in the e-commerce route with non-durable goods products, which, for the most part, fall into the lowest average ticket categories, which justifies this opposition,” explains Ana Szasz, head of Ebit | Nielsen
Source: Front Page with information from Nielsen’s press office.
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