João Branco, a senior consultant at V4 Company, the largest digital marketing consultancy in Brazil, will bring the subject for discussion at the Management Congress with the theme “Update Yourself – The Future Market Closer to Today,” which will take place during APAS SHOW 2024.
São Paulo, May 8, 2024 – The 38th edition of APAS SHOW 2024, recognized as the largest food and beverage event in the Americas and the world’s largest supermarket fair, not only brings innovations and trends in products and services but also offers a unique platform for learning and networking. The Management Congress, themed “Update Yourself – The Future Market Closer to Today,” is an unmissable opportunity for national and international companies in the production chain to absorb valuable knowledge and insights about industry trends and perspectives. The lectures also take place at Expo Center Norte from May 14 to 16, starting at 8:50 am. In addition to inspiring presentations, participants will have access to interactive workshops, panel discussions, and a variety of activities with renowned speakers in the market.
One of them is João Branco, a senior consultant at V4 Company, considered the largest digital marketing consultancy in Brazil, who will lecture on the topic “Marketing Has Changed! Impacts for Supermarkets.” An experienced and influential professional in the field of digital marketing, Branco is also known for his leadership as Chief Marketing Officer (CMO) at McDonald’s Arcos Dourados, where he played a key role in the company’s development through the implementation of effective marketing strategies. Branco is also the author of the book “Desmarketize Yourself,” where he reveals that an exclusive survey conducted with over a thousand Brazilian consumers showed a paradigm shift in public expectations regarding brands. According to the results compiled in the book, people are increasingly interested in less marketing and more personalized services.
“The digital medium is an excellent source of information about your customer; in a constantly changing world, knowing what people are liking, preferring, and talking about today is an advantage, a benefit that you can use,” says João Branco.
Amidst a saturated advertising landscape, consumers are expressing a growing desire for fewer interruptions and irrelevant ads in their daily lives. Instead, they seek brands that offer practical solutions and real value, capable of enhancing their experiences and meeting their specific needs.
To prepare for this new paradigm, three key areas for professional development are highlighted: sensitivity to customer needs, analytical skills to analyze data, and leadership ability to guide companies in the right direction. This paradigm shift will be addressed by the executive in detail on May 15 at 9 am during the “Update Yourself – The Future Market Closer to Today” Management Congress at APAS SHOW 2024.
“In the coming years, we will certainly see even faster connections that will allow many more possibilities than we have today. This is just the beginning of many changes that are coming and that we need to keep up with,” he comments.
During APAS SHOW 2024, industry professionals will be constantly challenged to rethink their strategies and adopt a more authentic, human-centered approach, marking the beginning of a broader conversation about the future that will continue to transform the industry in the years to come.
SERVICE: APAS SHOW 2024 When: May 13-16, 2024
Hours: May 13-15, 12 pm – 8 pm; May 16, 12 pm – 6 pm;
Location: Expo Center Norte
Address: Rua José Bernardo Pinto, 333 – Vila Guilherme. São Paulo, SP
Free shuttle from Portuguesa-Tietê station
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