São Paulo, June 28, 2024 – Maria Brasileira, recognized as Brazil’s largest residential and commercial cleaning network, has been honored as the Franchisor of the Year by the Brazilian Franchising Association (ABF). This prestigious accolade not only underscores the company’s operational excellence but also its leadership and innovation in the franchising sector.
Announced during the ABF Franchising Expo 2024, a prominent event in the national franchising calendar, Maria Brasileira confirmed its participation for the tenth consecutive year. This year’s expo promises to be particularly significant as the company plans to share its achievements and strategies for sustainable expansion.
With a robust projected revenue of R$175 million for the current year, Maria Brasileira is on track to inaugurate 530 new units by the end of 2024. This exponential growth is driven by the company’s innovative model, which includes residential and commercial cleaning, ironing services, post-construction cleaning, sanitization, and specialized glass cleaning.
Juliana Pitelli, partner and expansion director of Maria Brasileira, emphasized the ABF Franchising Expo’s role as a crucial catalyst for new investments and strategic partnerships. “We are excited to participate in this landmark event, where we aim to strengthen our ties with potential investors and continue our path of consistent growth.”
In addition to expanding its presence in major urban centers, Maria Brasileira is focusing on growth in smaller cities, particularly those with populations up to 50,000 in the Southern and Central-Western regions of Brazil. With an accessible home-based business model, the company offers a return on investment within 14 months and an average monthly revenue of R$45,000, without the need for a fixed commercial location.
Felipe Buranello, CEO of Maria Brasileira, highlighted the success of their multi-franchisee strategy, which currently leads 50% of the network’s units. “We are committed to expanding our base of multi-franchisees, allowing qualified entrepreneurs to grow with us and expand our services into new areas, even remotely.”
The ABF Franchising Expo 2024 is taking place at Expo Center Norte in São Paulo from June 26 to June 29, 2024. The event offers a unique platform for networking, learning, and exploring opportunities within the franchising sector.
About Maria Brasileira
Founded in 2012, Maria Brasileira stands out as Brazil’s largest residential and commercial cleaning network, offering comprehensive services that meet the diverse needs of clients nationwide. With over 490 operational units, the company continues to expand its footprint while maintaining an unwavering commitment to quality and innovation in its services.
For more information, visit www.mariabrasileira.com.br.
Source: ABFEXPO
Jose Carlos de Morais – Press Advisor C77TV
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